Flagship Analytical Diagnostic

Cohort Retention & Churn Audits

A rigorous, 10-business-day forensic audit of 12-24 months of application event logs to isolate retention cliffs, cohort decay curves, and behavioral attrition drivers across organic and paid channels.

Target Audience Product Directors, VP Engineering, and Mobile Studio Operators (20k - 2M MAU)
Duration 10 Business Days
Pricing Basis Fixed Project Fee based on Telemetry Volume
Delivery Mode Remote Diagnostic & Executive Video Briefing
Cohort Retention & Churn Audits
PRACTICE ARTIFACT // Cohort Retention & Churn Audits

The Cohort Retention & Churn Audit is our core diagnostic engagement. Designed specifically for application teams experiencing unexplained user attrition or planning major lifecycle monetization shifts, this audit reconstructs historical user cohorts from raw event logs to pinpoint exact moments of user drop-off.

Who This Engagement Serves

This service is tailored for:

  • Mobile application product leads who observe divergent Day-1 to Day-30 retention curves between marketing acquisition channels and organic app store search.
  • Engineering and analytics directors preparing for major feature redesigns who need a clean, defensible retention baseline.
  • Executive leadership and venture backers requiring external verification of active user retention cohorts and true churn velocity prior to capital deployment.

Scope of Work: What Is Included

  1. Historical Cohort Reconstruction: Extraction and aggregation of 12 to 24 months of user session activity, partitioned into weekly and monthly acquisition cohorts.
  2. Standard Retention Milestone Analysis: Calculation of Day-0, Day-1, Day-3, Day-7, Day-14, Day-30, and Day-90 active retention rates using exact rolling 24-hour timestamp windows.
  3. Multi-Dimensional Segmentation:
    • Acquisition Origin: Organic search, Apple Search Ads, Meta ads, Google App Campaigns, and direct referral.
    • Client Platform & Hardware: iOS (by major OS version and device tier) vs. Android (by OEM and RAM profile).
    • Activation Path: Onboarding completion status, permission grants (notifications, location), and first core action timing.
  4. Inflection Cliff Identification: Statistical isolation of the specific day and in-app event trigger where cohort survival curves experience the steepest drop.
  5. Reproducible Query Repository: Fully documented SQL pipelines and transformation scripts compatible with PostgreSQL, Snowflake, BigQuery, or ClickHouse.
  6. Executive Synthesis Dossier: A 25-to-35 page technical report accompanied by a 90-minute recorded walkthrough briefing for your product and engineering leadership.

What Is Excluded

  • SDK Implementation Coding: We provide precise event schemas and data contracts, but your internal engineering team or agency executes client-side code changes.
  • Direct User Marketing Execution: We do not manage email campaigns, push notification copy, or ad spend bidding.
  • Live Production Server Modifications: We operate on read-only database replicas, sanitized CSV/Parquet data dumps, or secure warehouse staging schemas.

Engagement Process & Timeline

Our 10-day audit follows a disciplined, four-phase operational schedule:

  • Phase 1: Data Ingestion & Schema Verification (Days 1–2) Execution of mutual Non-Disclosure Agreements (NDAs), receipt of sanitized historical event data or secure warehouse access, and initial data integrity checks.
  • Phase 2: Cohort Modeling & Matrix Generation (Days 3–5) Building customized cohort matrices, harmonizing timestamp standards, and segmenting users into clean behavioral buckets.
  • Phase 3: Forensic Attrition & Behavioral Correlation (Days 6–8) Cross-referencing cohort drop-offs with event sequences to identify friction points, crash correlations, and onboarding abandonment.
  • Phase 4: Synthesis, Dossier Compilation & Executive Briefing (Days 9–10) Finalizing the written diagnostic dossier, publishing the SQL query bundle, and conducting the interactive executive briefing.

Technical Preparation & Client Prerequisites

To ensure efficient turnaround, participating teams should prepare:

  • Access to historical event logs covering at least 6 consecutive months (12+ months preferred).
  • A copy of your current event tracking dictionary or naming conventions.
  • An isolated read-only data warehouse credential or encrypted export bucket (S3 / GCS).

Pricing & Commercial Framework

The Cohort Retention & Churn Audit is billed on a fixed-fee milestone model determined by your application’s Monthly Active User (MAU) bracket and telemetry volume. Fixed project pricing begins at $4,800 USD for standard consumer applications (under 100k MAU) and scales transparently for high-frequency multi-million user ecosystems.

Next Step to Initiate Scoping

To verify data readiness and reserve an audit window in our schedule, submit your application platform details through our secure consultation page or contact our Pattaya advisory desk directly at hello@monitor-pulsepoint.digital.

Engagement Initiation

Commission This Analytical Service

Schedule an initial scoping conference with our Pattaya analytics unit to review data availability, confirm timeline milestones, and execute non-disclosure agreements.