About Monitor PulsePoint

Monitor PulsePoint was founded on a simple observation: modern application teams are overwhelmed with superficial metrics, yet frequently lack clear, reproducible cohort analyses to understand why users leave.

Corporate Identity & Establishment

Official Registered Business Name: Monitor PulsePoint Co., Ltd.
Year Established: 2020
Registered Headquarters: Office 8, 28 Test Avenue, Pattaya 00000, Chonburi Province, Thailand
Operational Status: Active Commercial Advisory
Legal Entity Jurisdiction: Kingdom of Thailand

Monitor PulsePoint Co., Ltd. was established in 2020 to provide specialized, practitioner-led cohort analytics advisory to mobile application developers, digital publishers, and technology operators across Southeast Asia and global app ecosystems.

Brief Company History

In late 2020, our founding analytics practitioners recognized that while third-party event tracking tools made data collection effortless, they often obscured the deeper mathematical truth of cohort retention. Product teams were spending thousands of dollars on user acquisition campaigns, yet relying on blended average session metrics that masked severe Day-7 churn.

Between 2021 and 2023, Monitor PulsePoint expanded from local advisory engagements with Bangkok-based e-commerce and media studios to serving international venture-backed mobile applications across Singapore, Japan, Europe, and North America.

By 2024, our advisory formalized four core practice areas: Cohort Retention Audits, Event Telemetry Diagnostics, LTV Velocity Milestone Reporting, and Major Release Delta Analysis. Today, we operate as a trusted external analytical partner to engineering managers, product leads, and executive teams who require defensible retention modeling without installing invasive proprietary tracking software.

Our Operational Principles

1. Empirical Rigor Over Dashboard Glamour

We do not sell pre-packaged dashboard charts. Every analysis we perform is grounded in verified, raw event timestamps, custom survival curves, and statistical significance tests tailored to your specific application mechanics.

2. Client Ownership of Analytical Logic

We believe your data transformation pipelines belong to you. All SQL scripts, data dictionaries, schema contracts, and calculation models developed during an advisory engagement remain your company’s permanent intellectual property.

3. Transparent Data Hygiene

Before calculating retention cohorts, we rigorously audit underlying event logs for dropped timestamps, duplicate triggers, and schema drift across client versions. If the telemetry is flawed, we address the foundation before drawing conclusions.

4. Direct Practitioner Engagement

When you collaborate with Monitor PulsePoint, your technical brief is reviewed and executed by senior data specialists with deep domain experience in mobile telemetry architecture, relational databases, and survival statistics.

Practice Leadership & Advisory Desk

Our multidisciplinary advisory unit brings together expertise in mobile systems architecture, relational query engineering, and lifecycle cohort modeling:

• Tawat Prasertsuk • Lead Analytics Consultant & Founder
  Over 12 years directing data warehousing architectures and mobile telemetry implementations across regional consumer platforms in Southeast Asia.
• Elena Rostova • Senior Cohort Statistician
  Specialist in parametric survival modeling, retention decay curves, and monetization velocity metrics for subscription and casual gaming apps.
• Kamonwan Thongchai • Telemetry Schema & Data Governance Lead
  Oversees client data contracts, JSON schema standardization, and CI/CD event validation pipelines.

Physical Location & Engagement Modes

Our physical office is situated in Pattaya, Thailand, with regular on-site briefings available for enterprise clients in Bangkok and the Eastern Economic Corridor (EEC). For our international client roster across Asia-Pacific, Europe, and the Americas, engagements are conducted securely through encrypted data pipelines and scheduled video debriefings.